WhatsApp Business API pricing in India
What you actually pay to send WhatsApp offers in India: Meta's charges per message, the provider's fee, and what a salesman's monthly bill comes to, in rupees.
Rates checked: 23 October 2026
The short answer
- Meta charges per delivered message: about ₹1.02 for an offer (marketing) and about ₹0.14 for a reminder (utility), including 18% GST.
- Replies are free when a customer wrote to you in the last 24 hours, for the first 1,000 a month per number.
- The provider charges a monthly fee. Agniix is ₹500 a month, first month free, with nothing added to Meta’s rates.
One flat plan. Messages billed by WhatsApp.
Agniix is ₹500 a month, and your first month is free. WhatsApp's own message charges are paid to Meta from your WhatsApp account, never marked up by us.
Everything a salesman needs to send offers on official WhatsApp and follow up every lead.
- Send offers to your lead lists, 100 at a time
- Today list: who replied and who to call
- Full WhatsApp chat with every lead, photos and PDFs
- Hindi and English templates on the official WhatsApp Business API
- WhatsApp support in Hindi and English (Mon–Sat, 10am–7pm)
WhatsApp's message charges
Paid to Meta, not Agniix · Meta sets these and may change themWork out your monthly cost
An estimate · Meta's charges are approximateThe three parts of your WhatsApp bill
1. Meta's message charges
Paid to Meta for every message it delivers. The rate depends on the kind of message, and it is the same whichever provider you use, unless they add a markup.
Agniix:Billed by Meta to your own WhatsApp account. Agniix adds nothing.
2. The provider's platform fee
What the software that sends your messages charges each month. In India this varies most: from a few hundred rupees to several thousand.
Agniix:₹500 a month, flat. First month free.
3. Setup
Connecting your number to the API, verifying the business and getting templates approved. Some providers charge for it.
Agniix:Free. You connect your number yourself in a few minutes.
Meta's WhatsApp rates in India
Per delivered message, from Meta's rate card for India. GST at 18% is added on Meta's invoice.
- Marketing~₹1.02
Offers, new schemes, festival sales
Meta's rate: ₹0.8631
- Utility~₹0.14
Payment reminders, document requests, confirmations
Meta's rate: ₹0.115
- Service (replies)First 1,000 a month per number
Replying within 24 hours of the customer's message
Meta's rate: Free
| Message type | Used for | Meta's rate | With GST |
|---|---|---|---|
| Marketing | Offers, new schemes, festival sales | ₹0.8631 | ~₹1.02 |
| Utility | Payment reminders, document requests, confirmations | ₹0.115 | ~₹0.14 |
| Service (replies) | Replying within 24 hours of the customer's message | Free | First 1,000 a month per number |
Source: Meta's WhatsApp Business pricing. Meta sets these rates and changes them from time to time; your Meta invoice is what counts.
What a salesman's month costs
Marketing offers only, with Agniix. Reminders and replies cost little or nothing on top.
Offers sent in a month
200
- Paid to Meta
- ₹204
- Agniix plan
- ₹500
- Total
- ₹704
Offers sent in a month
500
- Paid to Meta
- ₹509
- Agniix plan
- ₹500
- Total
- ₹1,009
Offers sent in a month
1,000
- Paid to Meta
- ₹1,018
- Agniix plan
- ₹500
- Total
- ₹1,518
In your first month, the Agniix plan is free: you pay only Meta's charges.
How this compares with other providers
Monthly platform fee
Typical in India: ₹1,000 to ₹5,000, often more for teams
Agniix: ₹500, first month free
Setup fee
Typical in India: Some charge ₹2,500 or more
Agniix: None
Per-message markup
Typical in India: Some add paise on top of Meta's rate
Agniix: None: Meta bills you directly
Contract
Typical in India: Some require 3 to 12 months
Agniix: Monthly, stop any time
| Typical in India | Agniix | |
|---|---|---|
| Monthly platform fee | ₹1,000 to ₹5,000, often more for teams | ₹500, first month free |
| Setup fee | Some charge ₹2,500 or more | None |
| Per-message markup | Some add paise on top of Meta's rate | None: Meta bills you directly |
| Contract | Some require 3 to 12 months | Monthly, stop any time |
Typical ranges from Indian providers' own published pricing and guides, checked October 2026. Prices change, so check any provider before you choose.
What ₹500 does not include
Agniix is built for one job: sending offers to your leads on WhatsApp and following up every reply. It does not include a chatbot builder, a website shop or e-commerce integrations. If you need those, a bigger platform will suit you better.
How to keep your WhatsApp bill low
- Send reminders and confirmations as utility messages: about one-seventh the price of marketing.
- Message people who gave you their number for this. Fewer blocks, fewer wasted offers.
- Answer replies within 24 hours: the first 1,000 replies a month are free.
- Don't send the same offer every day. WhatsApp holds back repeated marketing, and a message it holds back is a lead you didn't reach.
Frequently asked questions
Is the WhatsApp Business API free?
No. Meta charges for each marketing, utility and login message it delivers. Replies to a customer within 24 hours of their message are free for the first 1,000 a month per WhatsApp number. On top of Meta's charges, most providers charge a monthly platform fee.
Does WhatsApp charge per message or per conversation?
Per message. Meta moved from 24-hour conversation pricing to per-message pricing on 1 July 2025. Guides that still talk about "per conversation" charges are out of date.
How much does one WhatsApp marketing message cost in India?
Meta's rate is ₹0.8631 per delivered marketing message, plus 18% GST, which comes to about ₹1.02. A utility message such as a payment reminder is ₹0.115 plus GST.
Do I pay for messages that are not delivered?
No. Meta charges only for messages it delivers. A message WhatsApp holds back, or that fails because the number is not on WhatsApp, costs nothing.
Who do I pay for messages when I use Agniix?
Meta, directly. Your WhatsApp Business account is billed by Meta for the messages it delivers, from a card or UPI balance you add in Meta Business. Agniix charges only the ₹500 monthly plan and adds nothing to Meta's rates.
Is there a setup fee?
Not with Agniix: connecting your WhatsApp number is free, and the first month of the plan is free. Some providers in India charge a setup fee, so ask before you sign up.
What is the cheapest way to send WhatsApp offers in India?
Use a provider with a low flat fee and no markup on Meta's rates, send utility messages (cheaper) for reminders and confirmations rather than marketing, and message only people who asked to hear from you, so fewer messages are wasted.
Try it with your own leads
Connect your WhatsApp number, send your first offer, and see who replies. The first month of the plan is free.
See how it works