Agniix started on a salesman’s phone.

My friend Ashwani Yadav is a salesman. Most evenings I watched him do the same thing: open WhatsApp, paste an offer, send it to one customer, then the next, then the next. A hundred times over.

The sending was slow, but the replies were worse. “Rate kya hai?” got buried between other chats. “Kal call karna” was forgotten by the next morning. Customers who were ready to buy never heard back, and nobody noticed.

I asked Ashwani what he actually needed. Not a big CRM. Three things: send his offer to every customer properly, see every reply in one place, and know each morning who to call. The tools out there were built and priced for big companies, or they put his number at risk. That was the gap.

So I started building. Aryan Gupta, my co-founder, has been part of every step of making Agniix real. Ashwani kept us honest: every screen had to make sense to a salesman with a phone in one hand.

Agniix Labs was registered as a micro enterprise (Udyam), in Gorakhpur, Uttar Pradesh.

The first version of Agniix went live.

Meta approved Agniix on the official WhatsApp Business Platform. We chose the official route on purpose: unofficial bulk senders are how salesmen lose their numbers.

Ashwani sent the first real offer through Agniix, to 50 customers. The screen said 50 sent. Only 35 actually got it: WhatsApp limits how fast a business sends, and how many marketing messages each person receives. We changed Agniix to send at a steady pace and to show honestly who was reached and who wasn't.

The same day we dropped our charge per message. Meta now bills messages straight to your own WhatsApp account, at Meta's price, and Agniix is a flat ₹500 a month.

We once tried to handle opt-out words automatically. A customer typed “cancel” in the middle of a normal chat and was removed by mistake. Since then, nothing in Agniix sends a message or removes anyone on its own. The salesman decides.

Reply suggestions in Hindi and English went live for our first clients. The AI suggests three replies; the salesman picks one, edits it and sends it himself.

Anyone can now sign up in two minutes with a WhatsApp code, and the first month is free.

We are still a small team, and we answer every message ourselves. Most of what we build next will come from what salesmen tell us.